LAST UPDATED OCTOBER 2026
DOING BUSINESS AS “PROJECT ACE”
Royal Ace Customs LLC now operates publicly under the registered trade name “Project Ace.” Royal Ace Customs LLC remains the legal entity behind the brand, and this rebrand does not change our ownership, our shop location in Salem, NH, or any agreement already in place. References to “Project Ace,” “Royal Ace Customs,” “we,” “us,” or “our” throughout this policy refer to the same company.
WHO WE ARE
Project Ace is an automotive customization and detailing shop based in Salem, New Hampshire, offering ceramic coating, paint protection film, window tinting, starlight headliners, ambient lighting, and full detailing. This policy explains what information we collect when you visit our website or get in touch, and what we do with it.
INFORMATION WE COLLECT
When you submit a contact or quote request, we collect the details you choose to give us — typically your name, email address, phone number, vehicle information, and a description of the work you are interested in. We also collect basic, non-identifying analytics about how the site is used, such as pages viewed, referring site, and general region.
HOW WE USE YOUR INFORMATION
We use your information to respond to inquiries, prepare estimates, schedule appointments, and follow up about work on your vehicle. If you have asked to hear from us, we may also send service reminders or shop updates. We do not sell your personal information.
SHARING AND THIRD PARTIES
We share information only with the providers that help us operate — our website host, form and analytics tools, and our online booking platform. Those providers may use the information solely to deliver their service to us. We may also disclose information where we are required to by law.
COOKIES AND ANALYTICS
Our site uses cookies and similar technologies to keep things working properly and to understand how visitors move through the site. You can block or delete cookies in your browser settings, though some parts of the site may not behave as intended if you do.
DATA RETENTION AND YOUR CHOICES
We keep inquiry and customer records for as long as we need them to serve you and to meet our business and legal obligations. You can ask to review, correct, or delete the personal information we hold, and you can opt out of marketing messages at any time — subject to any records we are legally required to keep.
CONTACT US
Questions about this policy? Send them through our contact page and we will get back to you as soon as we can.
